November 24, 2008 (HONG KONG, China) – Hong Kong Disneyland’s Managing Director Andrew Kam today announced that Aliana Ho has been appointed Vice President of Sales and Travel Trade Marketing for Hong Kong Disneyland. Aliana Ho will join the Resort on November 24, 2008.

Ho will be responsible for developing and implementing Hong Kong Disneyland’s sales strategies. Her primary responsibilities will be theme park attendance, hotel occupancy and developing new business to enhance the Resort’s performance. Ho will also oversee travel trade and MICE (meetings, incentives, conference and expositions) programs, including travel trade marketing campaigns as well as the Resort’s Hong Kong reservations call center.

Ho will serve as a member of the Hong Kong Disneyland Executive Steering Committee and report to Claire Bilby, Senior Vice President of Sales for Disney Destinations’ Asia Pacific region.

Prior to joining the Disney team, Ho served as Senior Vice President of Destination Marketing for Venetian Macau Limited, and before that, was General Manager, Tourism Marketing for the Hong Kong Tourism Board.

"We are very excited to welcome Aliana to our Disney team," said Kam. "Her vast depth of experience in tourism sales and trade marketing in this region will help us to continue our momentum of growth."

Hong Kong Disneyland, opened in 2005, is a joint venture between the Walt Disney Company and the Government of the Hong Kong Special Administrative Region (HKSAR Government). The resort, inspired by the original Disneyland in California, features a family entertainment theme park and two themed hotels. It is located on Lantau Island, ten minutes from Hong Kong International Airport and 30 minutes by train or motorway from downtown Hong Kong.

About Hong Kong Disneyland

Hong Kong Disneyland Resort offers immersive, unique Disney experiences for all families, generations and ages to enjoy.  Hong Kong is one of only five locations in the world that is home to a Disney themed park and the many Disney characters that are beloved the world over, such as Mickey, Minnie, Donald, Stitch and Buzz Lightyear.  Since the Resort was opened in September 2005, it has received over 10 million guests from around the globe.  Through the unique product offering and the world-class service provided by the 5000-strong Cast at the theme park and the two hotels, the Resort has received outstanding guest satisfaction ratings and a range of awards from the hospitality and entertainment sectors. 

Hong Kong Disneyland is dedicated to serving Hong Kong people through a wide spectrum of community services programs from helping those in need to encouraging the protection of the environment in the region.

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