A Disney balloon vendor, Mickey Mouse and a group of children join Jay Rasulo (center), chairman of Walt Disney Parks and Resorts, Sept. 18, 2008 during an impromptu visit to New York City’s Times Square. The visit followed Rasulo's announcement that Disneyland Resort in California and Walt Disney World Resort in Florida will welcome guests in 2009 with free theme park admission on their birthday. Disney Parks have embraced a new travel trend called "celebration vacations" by adding new entertainment and add-on services that allow clients to turn personal milestones such as birthdays and anniversaries into magical Disney memories.